CINA Seminar: Adapting Sales Marketing Success

CINA Sales Marketing Training Program:
Adapting Marketing for Sales Success – Critical Skills to Be Competitive and Relevant


Date / Time: July 21 2011 - 06:30pm to 09:00pm

Fee: Free for lifetime members $10.00 for regular members and $25.00 for non-members ( including membership renew)

Send email to rsvp@cina.org with subject "CINA 7/21 name ="

Venue: Fenwick & West, LLP.;
801 California Street,
Mountain View CA

Speaker:  Nancy Chou, principal of Nancy Chou Marketing Consultants

Highlight

In this special event, we invited a successful industry expert to help our Entrepreneurs learn how to market your products effectively.

Following are some of the topics but not limited:

- what adaptations has Marketing been making to ensure revenue success through sales in the new era of the "Informed Buyer"?

- What new skills do marketing and sales leaders need to acquire for growing revenues in the marketing-sales customer engagement cycle that we now operate in? - How do we ensure effective sales and marketing alignment to achieve our overall business goals?

- How to effectively utilize online marketing tools with limited resources and budget?

- What are different tools and resources for different levels of businesses?

Join this great event and learn how to jump-start your sales/marketing strategy.

About Speaker

Nancy Chou, principal of Nancy Chou Marketing Consultants and founding partner of the Social Business Consulting Group, is a marketing automation/content marketing consultant and a certified social media strategist. She helps executives in both B2B and B2C enterprises across high tech, green tech, and biotech, to develop and execute effective marketing that generates revenue and corporate growth. Previously she worked for Norton/Symantec, IBM and HP, as well as a number of startups including Cygnus Solutions, acquired by RedHat and Sigaba, acquired by Proofpoint. She is on the board of the NorCal Business Marketing Association, serving as the Director of Social Media. Nancy was a marketing instructor at Stanford University’s Continuing Studies Program. She has an MBA from the Kellogg Graduate School of Management at Northwestern University and a B. S. degree in Business Administration from California State University, Northridge.