CINA: Branding Yourself Strategically

Date / Time: April 14 2010 - 06:30pm to 09:00pm

Fee: Free for lifetime members, $5.00 for regular paid members and $25.00 for non-members ( Including membership ); Send email to rsvp@cina.org with subject CINA 4/14 name =" by 4/13 11pm

Venue: Fenwick & West, LLP., 801 California Street, Mountain View, CA

Highlight

In the US, finding a new job, understanding how to stand out in the one you have and making your mark in the community around you can be challenging.

In this workshop we will explore how you think of your unique qualities and how you can communicate them by developing your own, personal brand. And, we will discuss how you can distribute this brand through social media channels as well as your own networks that you have built.

Through a short lecture and several interactive, small group activities, we will look at helping you understand what you see as your personal brand and developing your initial brand message.

About Speaker

Angelika Blendstrup, Ph.D., is the founder and principal of Blendstrup & Associates. She holds a Ph.D. in Bilingual, Bicultural Education from Stanford University and teaches in five languages.

Angelika specializes in individualized, inter-cultural business communication training, accent reduction, presentation skill coaching and personal branding.

Because of her work with international executives and her role as Co-President of SiliconFrench and L'Executive Cub, she had the idea of interviewing the fascinating foreign leaders in Silicon Valley. With the help of her international friends in this community and the help of the executives themselves, she was able to interview more than 45 foreign leaders in 14 months. The edited interviews are presented in the book, They Made It!.

In addition to 'They Made It!', she co-wrote Communicating the American Way, a guide to US business communications.

Angelika teaches US business communications skills to international executives in Silicon Valley as well as classes and workshops at Stanford University, Haas Business School, UC Berkeley and San Francisco State University's College of Business on topics such as cross-cultural communication, managing virtual teams, the art of interviewing successfully and branding yourself strategically.